Can You Resell Your Digital Movies?

Chris Janota,

Consumers already been reselling movies and music ever since the birth of physical media storage, but while media has progressed into new innovative formats, used sales have not broke out of their retail origins. Used sales have lived only in the shadow of the retail market. But it may not stay this way forever-on as the new business model of digital resale begins to unfold. Businesses are already moving into this new and exciting space driven by consumer demand for an alternative to the physical resale market. The US based company Redigi launched two years ago, and has engineered a web based markeplace that enables digital music consumers to resell their unwanted digital goods. They aim to become the market leading platform for reselling all kinds of used digital media.

The greatest concern with producing a used digital market is ensuring the digital content is protected, safe, and fraud-proof. Users are certainly not yet comfortable reselling movie or music files, and digital media is usually quite simple to duplicate and steal, so ReDigi developed a system that safeguards the digital content and follows copyright law with patented and complex software that tracks each media file and scrubs it with its forensic software. This way, Redigi can try to guarantee sellers are selling files that come from a legal source and aren’t holding on to digital files after selling them to someone else. They claim their software can keep track of the origin and past use and of any media file, and the platform has a number of security measures in place to make sure the business abides by copyright laws. When a user sells a digital copy the Redigi system will create a digital fingerprint of the file. If a user tries to play their file after selling it the service will alert them that they already sold the digital file and deny its play. You would think that guarantee would warm record companies, movie studios and book publishers on the platform.

Even if consumers find a way to go around the fraud prevention measures and keep their sold digital files, ReDigi would not conclusively be accountable or so they think, as copyright laws state a marketplace is not to blame if a individual unlawfully duplicates and distributes copyrighted goods. After all, can’t by liable if a consumer sells us a DVD after illegally ripping it to their hard drive, and the same holds true for ReDigi. (Please do not do that by the way. It is illegal for you to copy your DVDs, CDs and Games to your harddrive and resell them. You can legally store backups of your media as long as you own your original DVDs, CDs and Games).

What admires most about the Redigi resale model is that they provide a twenty % share of sales on their platform to the media creators. Essentially it gives artists a new income source they didn’t have before. While artists have reason to embrace the digital market, recording companies, movie studio and book publishers, who don’t see a percentage of preowned sales, have adhered to a hostile stance against the platform. Redigi is certain to be embroiled in lawsuits as this unfolds so the fortune or failure if digital resale is certain to be determined by the courts.